The Current Class

Instructor, Mrs. Puma, works with two students behind the counter in the Shorian Shop during a lunch hour.

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Store Staff

David Bucholtz
Jacqueline Buffa
Matthew Chambers
Ashley Collins
Patrick Davis
Shane Davis
KC DeLoose
Devin Garcia
Emily Gonzales
Robert Hackenberg
Joseph Janko

Austin Lipscomb
Samantha Mannino
Jacob Martin
Brandon Misiak
Nicholas Perry
Jamie Profant
Aaron Smith
Kevin Stigleman
Allyson Whiteman
Dylan Lambrix

Managers

Kaityln Carbary, Anthony Centofanti, Tyler Czechowski, and Nathan Snover

Marketing and Sales is available to students in the grades 11 and 12. It is a full year long, three terms making it equal to 1.5 elective credits (Class of 2011 and beyond it will count as a math credit). The classes Introduction to Marketing and Computer Technology are recommended for students who wish to take this course in their junior or senior years of high school.

In this class students will learn many things about operating a business. Content in this class will include:

• Marketing functions
• Customer service
• Visual merchandising and display
• Economics
• International trade
• Selling
• Distribution
• Packaging and labeling
• Business financing
• Product placement
• Business ethics and social responsibility
• Creating a business plan
• Accounting principles
• Careers in marketing
• Inventory control
• Market segmentation
• Business ownership
• Management structures
• Promotional mix
• Advertising
• Market research
• Pricing stragegies
• Product features and benefits
• Advanced store operations

There will be hands on experience through students running the school store. Baker College and Macomb College are in an articulation agreement in which the students can earn college credit for successfully completing this full year course.

Origins of the Shop

The Shorian Shop has been running since 1970. It was operated by Bill Deckert and his students. The name "Rainbow Bridge" was given to the shop by the teenagers. In the 1980's the name was then changed to "The Shorian Shop." In the Fall of 2000, Mrs. Michelle Puma took over operation. The next year, 2001, her students gave the Shop the nickname of "The Sho Sho." It stuck for a while but many students still refer to it as "The Shorian Shop." Over the years, the shops location as well as it's name has changed. It was once located in the former security office in the front hallway of the school. It moved briefly to the cafeteria and was then in Mrs. Puma's classroom 105. The current location, in the hallway by the lunchroom, is opened during lunch hours and at afterschool activities. Another new location will be opened when construction has ended.